Content and SEO

Crafting 50+ assets for Fortune 500 firms with a Bay Area marketing agency

How we helped Callan Consulting

Callan Consulting, headquartered in the San Francisco Bay Area, has been a prominent marketing consulting firm catering to tech giants since 2000. Led by Ed Callan, with a rich history of over 30 years in high-technology marketing, Callan Consulting boasts an impressive clientele seeking high-end marketing solutions.


Callan engaged with Frederik Bussler to support the creation of marketing assets for these clients, including:

  • A Fortune 500 multimedia software company
  • A Fortune 500 enterprise software firm in the Silicon Valley
  • A Fortune 500 tech and consulting titan based in New York
  • A prominent web security firm
  • A leading cybersecurity company on the East Coast

Each company brought its own set of industry-specific requirements and nuances. The challenge lay not only in understanding the vast landscapes of these various industries but also in delivering bespoke marketing collateral that spoke to their unique clientele.


Bussler was onboarded to lift the writing load. As a key player, Bussler was responsible for crafting long-form marketing collateral for these clients, ensuring that the distinct voice and objectives of each company shone through every piece, including white papers, research reports, blog pieces, and more.

Our collaboration seamlessly expanded their bandwidth, allowing them to attract even more high-caliber clients. Ed Callan, the linchpin behind Callan Consulting, remarked on our collaboration.

We leveraged Bussler to write long-form marketing collateral copy for a number of our Callan Consulting clients, and for a variety of industries and use cases including security, marketing automation, datacenter infrastructure, and sales enablement... If you get a chance to work with Bussler, I suspect you will very much enjoy the experience.
Ed Callan
Founder and Owner

Let’s help your brand win.