Our client collaboration process: A high-level look

At Bussler & Co, we collaborate closely with every client to drive results. Here's a look at a sample process from start to finish.

Initial Intake

The partnership kicks off with an intensive intake session. We spend time diving deep on goals, audiences, challenges, and brand positioning. Questions may span:

• Business objectives - revenue targets, growth metrics, KPIs
• Target demographics - age, geo,gender, interests, pain points
• Competitive analysis - reviewing strengths and weaknesses
• Campaign history - assessing what's worked and why

After intake, we request access to analytics and data. This may include:

• Google Analytics - traffic sources, conversions, bottlenecks
• Google Ads - impression share, CTR, keyword ROI
• Social media analytics - engagement rates, best content
• Email marketing stats - open rates, CTRs, unsubscribes
• eCommerce data - sales funnels, average order value

Idea Generation

With this foundation, our strategists collaborate to develop high-impact campaigns. We design games and exercises to spur creativity. A typical brainstorm may include:

• 15 new content theme ideas
• 10 inventive social media stunt concepts
• 5 guerilla marketing tactics
• 3 breakthrough partnership opportunities
• 125 fresh SEO keywords

We'll generate 300-400 raw ideas to narrow down the very best. Expect outside-the-box thinking!

Campaign Creation

Now the ideation gets tactical. For a full-scale campaign, we might build out a detailed 90-day plan across:

• Content calendar with blogs, videos, and social posts across platforms
• Graphic designs, animations, illustrations
• Paid media plans - PPC, social, native, programmatic
• SEO strategy targeting 20 primary keywords
• Email nurture flows and promos
• Influencer outreach and co-marketing pitches
• Media relations targeting 10 tier-1 publications
• Landing pages and microsites to power campaigns

Every element aligns to drive KPIs. Our team collaborators like designers, devs, writers, and media buyers each play a key role.

Ongoing Optimization

Launching is just the beginning. We analyze data and refine constantly.

• Reviewing Google Analytics and creating heatmaps
• A/B testing emails, landing pages, calls-to-action  
• Tweaking ad copy and placements to increase CTR  
• Doubling down on high-ROI SEO keywords
• Repurposing top content across platforms

Our goal is to continually improve performance. We'll optimize until KPIs are met and beyond.

Our collaborative process leverages the skills across our entire agency. With intensive upfront research, ongoing ideation, and constant optimization, we drive transformative results for clients.